With a history dating all the way back to 1876, Moyses Stevens has been privileged to welcome many talented florists through its doors - and nothing brings us more joy than hearing tales of yesteryear. The power of social media has connected us to a wealth of stories - including that of Edna Mickleborough. Her granddaughter, Freya - a fellow florist, reached out to share Edna’s Moyses Stevens journey, and of course we were all ears!
Born and raised in Peckham, Edna joined our prestigious Berkeley Square flagship in 1938 - just before WWII. During her tenure, like many, Edna contributed to the war effort - becoming a decorated member of the Red Cross for her role in driving ambulances throughout the city. Edna would stay with Moyses Stevens for 12 years - until her marriage in 1950, where the team helped create her bridal bouquet!
Freya recounted the stand-out memories her grandmother had told her - including delivering arrangements to prestigious addresses from embassies to one very special royal household.
A love of flowers stayed with Edna her entire life - and poignantly Freya realised after pursuing a career in marketing that she too had a strong connection to the floral world (no doubt inheriting this from her Grandmother) propelling her to embark on her own adventure to becoming a florist.
One of the things we love about this special industry is the number of different ways it can be entered and it's been fascinating to learn more about about the path Freya took. Longing for a career rooted in nature, the former marketeer followed her instincts - upon approaching the florists at Babington House, Freya offered her help free of charge in exchange for gaining valuable experience. Following a stint at a flower shop on Wedmore, Somerset the now established floral creative went on to launch Whisper & Wild! Now running a thriving wedding and events floristry business, we just love that Freya is continuing Edna's floral legacy!
Do you have a friend or relative who once worked at Moyses Stevens and would love to share their historical story, please don't hesitate to reach out! Email firstname.lastname@example.org